ROLE: rUNNING VISUAL LEAD
Planned and executed brand, event, and product storytelling through visual merchandising, window executions, in-store signage and retail pop-ups.
Overview
In the summer of 2015, women from around the world embarked on a journey to Toronto and made it a mission to crush their goals and achieve their personal bests at the Nike Women’s Toronto 15k. The Nike team came together to create the most memorable experience for our Toronto running community, influencers and media. The Nike Women’s Toronto 15k was designed to be more than just a run – it was a weekend filled with endless consumer activations and retail takeovers that celebrated women in sport, and it drove energy in the city for days.
results
Retailers had a double or triple-digit increase in sales over last year, INCLUDING Hudson Bay, Toronto Eaton Centre, Sport Check, and Sporting Life
Over 10,000 female runners came together to race through the streets of Toronto at the Nike Women 15K
3,000 women participated in a weekend of intense and fun Nike-led workouts
THIS was a true testiment to what a small team can accomplish. HUSTLE WAS THE NAME OF THE GAME. Adaptability WAS key. in the moment we were Driven by passion, deadlines and lack of sleep. It was a chance TO push ourselves beyond our limits. and WE ARE #BETTERFORIT
“Success isn’t given. It’s earned. On the track, on the field, in the gym. With blood, sweat, and the occasional tear.”
survivors were built here.