PROJECT LEAD / retail brand
This isn't just any space - it is a home that is continuously evolving, where the community comes together to create memories and unite in the celebration of athletes and sport. The Nike Loft has been making a lasting impression on the Toronto community since opening in July 2014. It is a true vision of Brand expression!
a multi-purpose space
Although the Nike Loft is home to NRC (nike run club), it is a reflection of key brand moments across all categories and marketing funnels; brand, digital and communications. We analyzed different perspectives, developed a clear direction and executed on a vision. Teams came together to create an experience for the consumer, engaging them at every point in journey. We never failed to fearlessly inspire.
“There is no finish line.”
We created a place for every athlete to make memories. WE WENT ON A QUEST FOR TRANSFORMATION AND FOUND STRENGTH AND UNITY. now, WE walk through these doors together.
a new family was built here.