ROLE: PROJECT MANAGER
With over 35 years of experience in agriculture and over 20 years in the pharmaceutical space, Aphria has been setting and maintaining the highest standards and best practices in innovation, production, and customer service and distribution in the medical cannabis market.
With the legalization of marijuana (in the U.S and soon to be Canada), the industry has gained global awareness. Everyone has focused their attention on what's next and so does Aphria.
Medical
logo re-design
visual system
product line application
brand collateral
Recreational
brand architecture and strategy
name generation
brand visual I.De
“We are already ahead but we will never be fully prepared. We need to be thinking even bigger and carefully navigate.”
Working closely with their Marketing Department and directly with the C-suite, our team quickly fastened our seat belts for the ride of a life time. Conducting and dissecting extensive market research, simplifying the complexities of information architecture, understanding the industry and the legalities associated with it - All while rigorously meeting tight deadlines and working on not one, but two major brands. To say the least, I see this industry in a new light.
Alternate perspectives were built here.