ROLE: senior brand strategist
The goal was to create an accessible platform that empowers and inspires individuals to ignite positive social change through giving.
conduct stakeholder meetings
assess research findings
craft strategy
oversee branding and design
“Never doubt that a small group of thoughtful, committed citizens can change the world”
Brand Promise:
The simple and easy way to give and create impact globally |
Vision:
cultivating purposeful connections |
Target Demographic:
Creative Class |
Positioning:
A platform dedicated to creating positive global impact by enabling anyone, anywhere to give |
a fulfilled heart was built here.