ROLE: Visual specialist
In 2015 the Nike team took Vancouver by storm and created unbelievable energy on the city and soccer-obsessed fans. We gave the consumer no option and #nomaybes - they would have no choice but to be mind-blown at every turn. At the forefront of every detail we kept the consumer in mind, led with product innovation and ensured to create connection through localization.
"MAYBE. The most dangerous word in the athlete dictionary. Second cousin to would've, could've and should've. A gateway to no,nah and we'll get'em next year. If 'no' is a killer, 'maybe' is a silent assassin. Leaving the door open just wide enough to skip the extra touches that could put the team over the top. The difference between airplane celebrations and early flights home. The toughest teams arn't made with 'maybes'. They're made of athletes who run through walls for one another. Sisters in sweat. Who check their doubts at the locker room door. No questions. No compromises. NO MAYBES."
the game brought out the
passion of a nation.
This was the experience of a life time. There is an unimaginable power in witnessing the world put aside differences, and join women in honouring their flag and make their mark. we are sTRONG ALONE BUT UNSTOpPABLE TOGETHER.
history was built here.