about
With 10+ years of combined experience in retail and brand marketing, I lead teams through strategy and ideation, to discovery and execution. Working for global brands, alongside my entrepreneurial work, creates varying perspectives to offer creative solutions and identify opportunities for growth.
As an expert in D2C marketing, I’m passionate about creating compelling customer experiences but, most importantly, I’m motivated to build the ultimate brands and extraordinary people.
resume
Experience
Hudson’s Bay - Senior brand MANAGER / may 2022 - pRESENT
Arterra Wines - channel Brand MANAGER / NOV 2020 - may 2022
CANADA GOOSE - RETAIL & WHOLESALE MARKETING MANAGER / Oct 2019 - june 2020
uppercase - content marketing Manager / Jul 2018 - Dec 2018
JACKNIFE DESIGN - PROJECT MANAGER / feb 2017 - OCT 2017
NIKE - RETAIL BRAND SPECIALIST / AUG 2015 - sept 2016
NIKE - PRODUCT PRESENTATION SPECIALIST / Sept 2013 - AuG 2015
Education
Bachelor of Design | 2009 - 2013
Ryerson University
Digital Marketing | 2018
General Assembly
Women In Leadership | 2017
Cornell University
Volunteer
Creative Deeds - SENIOR BRAND STRATEGIST / SEPTEMBER 2016 - PRESENT
Art bound - committee / SEPTEMBER 2016 - PRESENT
l am on a relentless pursuit to think bigger, be better and do good.
01/ value driven
I live to create purposeful connections, ignite passion and lead with heart, all while surrounding myself with like-minded people and speaking the occasional Italian.
02/ INNOVATIVe outlook
This means a lot more than being software proficient (Keynote, Powerpoint, Excel, Word, Outlook, G-Suite), it means being culturally aware of global events, trends and news across a multitude of industries and applying that information to life.
03/ experience oriented
My past made me who I am today. I leverage my experiences and understanding of Brand Strategy, Experiential Marketing, Digital Marketing, Visual Merchandising, Account Management and Retail Marketing to effectively lead teams, offer innovative perspectives and strategic solutions.